One of the things that would strike many a foreigner about France is how homo advertising is here. So much of it would NEVER work in any English-speaking country that I know of (outside a gay ghetto). By the way, nothing in this post applies to you, Minga.
For example, I don't think that a red-blooded English speaker (male or female) would ever be driven into a consumerist frenzy by...
... this ad, one of many for the (admittedly awesome) Autumn 2010 collection of French clothing brand, A.P.C.:
... or by this ad for Galéries Lafayette, a French department store, featuring Frédéric Beigbeder (who, for all intents and purposes, actually is heterosexual):
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... or by this ad for football betting:
Apparently, the Bloodhound Gang got it right:
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